Nathaniel Hall
September 26, 2019 11:16
I had never been in a Lululemon before, but I had done a business case on them at northwestern university. I knew their origins and the infrastructure of their stores. I wanted to see if the book was correct. The yoga classes existed and they're genius. I believe it's the best grassroots idea ever! You basically get to use individuals from the community that many know and are an authority on yoga, and then use them as a living manaquin! You can't do that with sports clothing at a sports store. This business is just genius and their clothes are legitimately impressive. I love their tags and all of the information on their heavily researched and impressively designed clothing. I'd actually spend the money on such because I know it will make me look my best, keep me able to move, and last longer than normal places.
Thanks for the tour and your time, Maria. I appreciated your southern hospitality!